Google Business Profile Primary Categories
Primary categories define your business by telling Google and potential customers what your business does. Typical primary categories include:
🔵 Dentist
🔵 Lawyer
🔵 Accountant
🔵 Funeral Director
Choosing the right primary category is the most important local ranking factor and increases the likelihood of prospects finding your business ahead of your competitors.
What are Google Business Profile Secondary Categories
Secondary Categories allow you to provide more context and highlight your online presence and visibility! 💼✨. While Primary Categories define your core business, Secondary Categories act as supplements, helping potential customers find you more easily and specifically. 🎯
Here are some examples:
⚖️ A solicitor with a Primary law firm category might want to add a Family Lawyer, Tax Lawyer, Divorce Lawyer, or Employment Lawyer.
🌿 An Accountant might add a Tax advisor and chartered accountant.
Benefits of including secondary categories:
🔍 Increased Visibility: Your business becomes searchable for specific keywords, attracting customers actively looking for these services.
🎯 Reach Your Target Audience: Secondary Categories allow you to cater to different customer segments, making your business more relevant to their needs.
⚡ Boost SEO: By incorporating relevant Secondary Categories, you improve your website’s ranking on search engine result pages, driving more organic traffic to your profile.
How to add Secondary Categories:
Go to Edit Profile and select additional categories underneath the primary category. Suggestions will automatically pop up; you can choose as many as you wish.
You can access your Google Business Profile Administration section through your Google Account.
Feel free to reach out if you need help creating a professional and informative profile.