Valentine’s Day is all about love 💕, so, making every day, a Valentine’s Day experience for your customers shows them you care.
Think about what dating apps like Tinder have in common with running a business. Both are trying to get noticed by their ideal partner. In other words, We are all trying to secure the perfect date!
So our Valentine’s Day challenge is to get your ideal date or in this case your ideal customer to first stop scrolling and then Swipe Right. 😊
Think about it: when you’re dating, you have to put a lot of effort into making sure the person falls in love with you. You have to be charming, funny and exciting. The same goes for wooing your customers—you need to be charming, funny and exciting.
Unsure about where to start? Try these easy tips:
💖 Get your brand noticed
To get noticed by your ideal customer, you need to be where they are. But how do you know where that is?
It depends on who they are. One way to find out is by using Google Analytics and looking at what keywords people use when they search for your product or service.
If you don’t know where to start check out this article from Moz
💖 Securing the perfect date
You need to make sure your business has the best possible chance of being found by potential customers.
The fastest and easiest way to get found is to make sure you utilise your FREE Google Business Profile. Check out our blog “Help Potential Customers Find Your Business With a Fully Optimised Google My Business Profile“
Your Google Business Profile will provide a snapshot of your business along with a link to your website.
💖 Social Media is your friend so use it wisely.
If your ideal customer frequents a particular social media platform then being active in that space is an ideal way to engage with them.
It is time-consuming but will complement your other marketing activities and create new lines of communication.
💖 Reviews help your business find LOVE
Reviews help potential customers feel safe when buying from a previously unknown business.
A regular flow of positive reviews builds trust and credibility. Make sure you reply to reviews both good and bad.
💖 Your website is your shop window.
To “secure that date“, your website needs to make a good first impression. Make sure it is user-friendly and easy to navigate.
A blog with interesting and helpful content will also help to build trust with your audience. If you need help getting started with content creation take a look at our blog on writing copy that converts
With over 60% of web searches now conducted by mobile, a mobile-friendly website is a must. You can assess how your website fares on mobile with this google resource.
Keywords are another factor in search results.
Your dating profile highlights your best characteristics, keywords emphasise your business’ key features.
There are lots of tools out there to help you find relevant keywords. Google Keyword Planner is Free.
Showing your appreciation is a genuine way to remind your customers why they choose to do business with you.
Treat every day like Valentine’s Day and your customers will show you the love back. 💗